A new study released this month in the Journal of Child Development examines associations between engagement with princess culture during early childhood and its impact on gender stereotypes, body esteem, and masculinity. Lead researcher, Sarah Coyne, from BYU states:
“Boys who are exposed to princess culture earlier in life tend to do a better job expressing emotion in their relationships,” said Coyne. “Rather than shutting down their feelings or feeling like they should fight someone who challenges them, they can express their emotions in non-violent ways.”
Boys who engage with princess culture early in life are:
Less likely to adopt masculine stereotype attitudes
Less likely to strictly adhere to gender roles that support cultural norms favoring dominance by men
More supportive of allowing individuals to feel and show emotion
For free storytelling tips to evolve the representation of boys and men, click on the bottom below.