The Business Case

Beginning with the AIR Report, our research demonstrates that authentically inclusive representation tangibly impacts the bottom line. Building upon this, we surveyed general audiences in the US and abroad to better understand the viewing habits and attitudes of these groups when it comes to authentically inclusive representation, including that of disabled characters. This research has been widely covered in Variety, Deadline, The Hollywood Reporter, and IndieWire. Storytellers can draw upon these findings when making a case for why authentically inclusive representation is essential in storytelling for mainstream audiences. We have also linked to relevant reports from other organizations for your consideration.

Read more about why authentic diversity in movies wins at the box office and with kids.