The Business Case
Beginning with the AIR Report, our research demonstrates that authentically inclusive representation tangibly impacts the bottom line. Building upon this, we surveyed general audiences in the US and abroad to better understand the viewing habits and attitudes of these groups when it comes to authentically inclusive representation, including that of disabled characters. This research has been widely covered in Variety, Deadline, The Hollywood Reporter, and IndieWire. Storytellers can draw upon these findings when making a case for why authentically inclusive representation is essential in storytelling for mainstream audiences. We have also linked to relevant reports from other organizations for your consideration.
Read more about why authentic diversity in movies wins at the box office and with kids.
AIR 2.0 Report
In partnership with CAA and Full Story Initiative (FSI), this report builds on and expands previous research on Authentically Inclusive Representation (AIR) to further emphasize the need to improve both the quantity and quality of representation in filmmaking at all levels. The findings add additional unique data to the growing body of evidence that studios leave money on the table when they don't invest in projects led by diverse creatives and executives. This research also provides actionable insights for those involved in every step of film creation - from pitch to promotion.
AIR Report
Click here to learn more about the Authentically Inclusive Representation (AIR) Report and find links to press and other resources. Findings include that large budget tentpole movies can lose as much as $32M opening weekend if they don’t have AIR. Read the UCLA press release.
TV Audience Report
A look at US TV Audiences and their appetite for multicultural media content, presented in partnership with STARZ. Findings include that US audiences pay attention to who is behind the camera when making their choices about what to watch. Read the Deadline article.
International TV Audience Report
This report, presented in partnership with STARZ, provides a look into the TV preferences of international audiences from 11 countries. Findings include that 75% of international audiences want multicultural content indicating a rise in global demand. Read the STARZ press release.
Disabled Audience Report
This report in partnership with RespectAbility examines how disabled audiences (one quarter of the US population) feel about how disability is represented in TV shows. Findings include that these audiences want to see more intersectional identities. Read the Deadline article.
UCLA Hollywood Diversity Report - Film & TV
This annual report series from Dr. Darnell Hunt, Dean of Social Sciences and Dr. Ana-Christina Ramón, Director of Research and Civic Engagement for the Division of Social Sciences analyzes the relationship between diversity and the bottom line in the entertainment industry.
Black representation in film and TV: The challenges and impact of increasing diversity
This article from McKinsey & Company highlights the dollar value of achieving racial equity in Hollywood and examines the current state of representation of Black talent on- and off-screen.