We offer the creative community actionable insights for youth-targeted storytelling using research in child development and social science.


Our Mission

Based at UCLA with a second office at Ryerson University in Toronto, our non-profit looks to advance the art of youth-targeted storytelling by grounding its creative process in child development research and social science insight.


Our team

With several PhDs and over 50 years collective entertainment and media experience, our team’s backgrounds give us an understanding of the language and culture of both industry and academe.


How we can Help

From content creators to industry executives to researchers, we have many ways we can support the work you do.

Where We’ve Shared Our Expertise